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Associate Strategist (SEM, PPC, Display, Digital Advertising)

Position: Associate Strategist (SEM, PPC, Display, Digital Advertising)

Path Interactive - Greater New York City Area


Path Interactive, Inc., an NYC-based digital agency, is looking for an Associate Strategist with significant experience optimizing paid search (SEM/PPC), display/programmatic, and social advertising accounts.


This position will be responsible for assisting with the direction and implementation of strategy & tactics, managing staff, and driving results for our clients. The Associate Strategist will be an integral part of the Path Interactive team.


The successful candidate will contribute to Path Interactive’ s knowledge base by creating and sharing case studies, POVs and seminar/conference/webinar summaries, as well as maintain constant communications with other team members, clients and agency partners on the success of active campaigns.

General Responsibilities

Some of the tasks associated with this position are listed below. This is not an inclusive list as this area of marketing is under continuous development.


Responsibilities will include:

  • Managing account plans and schedules, and oversee their implementation
  • Managing account-related communication with clients
  • Consulting on clients’ websites, shopping feeds, marketing materials, etc.
  • Managing prospecting and retargeting in Google, Bing, YouTube, Amazon, Pinterest, Facebook, DBM, and any other platform that fits our clients’ needs
  • Ensuring testing schedules are up-to-date on all accounts, learnings are being applied throughout each account, and that tests focus on the areas with the highest potential return
  • Sharing interesting test results with the rest of the team; ensuring that applicable learnings are applied across all accounts


Desired Skills & Experience:

  • Minimum of two years hands-on paid search or programmatic display experience is required. 2+ years of social ads experience is preferred.
    • Please note: people without hands-on experience should not apply for this position
  • Experience with 3rd party SEM management software and Analytics Tools (Marin/Kenshoo/etc, Google Analytics, Omniture) preferred.
  • An inquisitive nature. You should be excited to check the data on your accounts and be curious to find out the causes and effects of tests/changes/etc.
  • Ability to find the story within the data. Not just the “what,” but the “why”.
  • Excellent attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
  • Excellent written communication and interpersonal skills, with a desire to work as a member of a team. We expect each of our team members to use excellent grammar.


Personality Profile for people who excel at Path Interactive:

  • Accountable, takes ownership
  • Curious
  • Empathetic - can imagine the motivations/needs driving all customer segments
  • Process and deadline driven
  • Team Player
  • Detailed
  • Passionate, energetic
  • Fun, Outgoing


About The Company

Path Interactive ( is a highly dynamic digital marketing agency, bringing a unique approach to paid and earned media services. Our cutting-edge technology and advertising expertise provide our clients with maximum return on investment from both national and geographically-targeted digital advertising programs. Our team includes a mix of digital media professionals committed to providing winning marketing programs for our clients.


Path Interactive is a unique organization experiencing high growth, and we offer the right candidate a fast track for professional growth in online marketing. We are looking for someone who is eager, loves to learn, and wants the opportunity to grow with an amazing company.


Candidate must provide a resume that demonstrates the specific prior experience, knowledge, and skills required for this position. Compensation for this position will be based on experience.

This is an on-site position located in New York, NY.

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